“Another time he came in with a list of everything he wanted from the site. The OVO guys come through more often,” Ljustina says. I think he’s been to the shop a few times. The store’s a 45 minute drive from Calabasas with no traffic. “It’s cool to see someone like Drake who actually knows his shit about sneakers and streetwear,” he says.ĭrake’s appreciation for the stock that Ljustina and Project Blitz offers is what makes him go out of his way to shop there, even if it’s not the most convenient place for him to pick up his sneakers and streetwear. And that’s why he’s able to attract clientele such as Drake. He views himself and his shop as a guardian of the culture that caters to collectors, not just as a business. Project Blitz doesn’t have as big of a name as some of its competitors, but Ljustina’s goal isn’t fame or even profit. “On a personal level, really cool and humble.” I’ve been to a couple OVO Fests, and they hooked it up,” Ljustina says.
It was like a party.”īecoming the guy who puts Drake on to rare sneakers has its perks, too. She was popping beers we were drinking Stellas. “Drake came with a big crew,” Ljustina says.
#DRAKE HYPE CHOPPED MOVIE#
We chopped it up, then he told me next time he wanted to bring the boy.”ĭrake ended up coming to Project Blitz soon after, and it was like a scene out of a movie or the front page of a tabloid. When he opened Project Blitz, “Oliver from OVO came to check it out. “Some of my friends knew the OVO guys from back in the day who hung around Goodfoot-Toronto’s a small place! Back then I didn’t have a spot, I used to bring shoes to people,” Ljustina says. He was able to meet the Toronto rapper through a network of friends that were connected to Goodfoot, the now-defunct sneaker boutique in Drake’s hometown.
Ljustina first met Drake in 2014, and he’s seen their friendship grow through their mutual love of sneakers. Having Drake shop there not only cemented Ljustina’s commitment to stockpiling the shoes that can’t be found at other consignment shops-it also confirmed that Drake’s dedicated to being taken seriously in the sneaker world. From sample Nike Air Yeezys, to the sneakers that Michael Jordan wore in Space Jam to Ray Allen’s player-edition Air Jordan XIs-the store has it all. Project Blitz, thanks to Ljustina, is regarded among connoisseurs as the shop with some of the hardest-to-find sneakers on the planet. He recently made waves when he posted pictures of Drake perusing the brand’s 5,000-square-foot warehouse last week. He has one of the most extensive Supreme collections, but he’s better known for his days of having 30 of the 202 pairs of the Nike SB “Paris” Dunk that resells for upwards $15,000. Ljustina is owner and founder of Project Blitz, a footwear and streetwear treasure trove in Los Angeles. “A couple years ago he posted a picture of his closet with Oregon and Tokyo Vs, which he bought from me.” “He’s bought a ton of stuff from me, but he also buys gifts for other people,” Ljustina says. He gives one man a call: Andre Ljustina, better known to the Internet as Croatian Style, who’s amassed one of the largest collections of the world’s rarest shoes by traveling across the globe and has become Drake’s go-to source for rare footwear finds. But how does he find the 1/100 Air Jordans or vintage ones that released 15 years ago? It’s easy for Drake to get sneakers, of course: He’s likely sent pairs by the boatload by Nike.
It’s not just because he has a deal with Jordan Brand and has been able to drum up hype around his OVO-branded shoes-he also digs into the archives to find older and limited-edition sneakers that make everyone pay attention. Whenever Drake wears a pair of sneakers, the Internet takes notice.
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